“An erudite anthem for big businesses reshaping themselves to innovate and compete with agile startups.”
-- Kirkus stories — A Kirkus Indie Books of the Month Selection

Overview:

The New Killer Apps reverses the normal knowledge that start-ups are destined to out-innovate immense, tested companies. via crisp research and compelling case stories, Mui and Carroll express that this seriously isn't precise. Or, at the very least, it don't need to be. certain, small and agile beats great and gradual, yet enormous and agile beats someone. This ebook deals a roadmap for the way huge businesses can imagine massive, commence Small and research speedy. In doing so, they could get out in their personal manner, benefit from their average resources, and vanquish either conventional rivals and upstarts via nurturing and unleashing their very own killer apps.

There's definitely much at the line. an ideal typhoon of technological innovation—combining smartphones and different cellular units, ubiquitous cameras and sensors, social media and “big info” analytical tools—means that greater than $36 trillion of stock-market price is up for what Mary Meeker at Kleiner Perkins is looking “reimagination.” huge businesses will both do the reimagining and lay declare to the markets of the long run or might be reimagined out of existence.

Table of Contents

GETTING STARTED
Introduction: A street Map for company Innovation–Big and Agile Beats Anyone
Case examine: Google automobiles and $2 Trillion in Auto-Related Revenue Up for Grabs

PHASE ONE: imagine BIG
Rule 1: Context Is worthy eighty IQ Points
Rule 2: embody Your Doomsday Scenario
Rule three: begin with a fresh Sheet of Paper
Case learn: Carmakers needs to Take a brand new Road

PHASE : begin SMALL
Rule four: First, Let’s Kill the entire Finance Guys
Rule five: Get every body at the related Page
Rule 6: construct a Basket of Killer Options
Case learn: car coverage in a global with no Accidents

PHASE 3: research FAST
Rule 7: A Demo Is worthy 1000 Pages of a enterprise Plan
Rule eight: keep in mind the Devil’s Advocate
Case examine: Are Hospitals DOA?

Conclusion

Afterword: relocating From Innovation to Invention

ADVANCED PRAISE:

“An vital ebook for the forums and managements of each corporation facing the avalanche of technological change.”
-- Jack Greenberg, Chairman of Western Union and previous CEO of McDonald’s

“Mui and Carroll supply thought-provoking case stories and compelling ideas for the way huge, demonstrated businesses can speedy turn into precise innovators. Given the disruptions we are facing, the timing of this ebook is perfect.”
–Robert Schifellite, president, Investor verbal exchange recommendations, Broadridge monetary Solutions

“This book’s 8 innovation ideas symbolize the adaptation among gigantic businesses leveraging their resources or getting their resources whooped.”
-- man Kawasaki, Former leader evangelist of Apple and writer of "APE: writer, writer, Entrepreneur"

“There isn't any legislations that says today’s Fortune a hundred needs to turn into tomorrow’s dinosaurs. Carroll and Mui map out how your small business can inno- vate and prosper to boot as—if no longer greater than—the most popular start-ups.”
–Don Tapscott, best-selling writer of, so much lately, "MacroWikinomics"

“This is the simplest enterprise ebook I’ve learn in very decades. It completely nails the right way to and the way to not innovate.”
-- Sam Hill, writer of "Radical advertising" and previous leader advertising and marketing officer at Booz Allen

“Great paintings! The extra I learn, the extra i could not positioned it down.”
-- Philip Fasano, govt vice chairman, Kaiser Permanente and writer of "Transforming overall healthiness Care"