By Brian Tolle
market examine and R&D managers at a Fortune
50 consumer. the selling supervisor turns to the R&D
technical lead and asks, “can you supply me an inventory of all
possible applied sciences out there?” She was once talking
the language of excessive point precis of the universe
of percentages. The technical lead, at the different
hand, translated it as “give me info at the
technologies we're in a position to providing within the close to
future.” uncomplicated miscommunication? Little enterprise
impact? now not if you’re attempting to stretch the innovation
possibilities and the R&D lead disqualifi es long run
technologies simply because they’re now not prepared now. That’s one
reason why innovation at a few businesses feels like
the usual stuff re-packaged."
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