Seminar paper from the yr 2011 within the topic company economics - advertising, company conversation, CRM, industry learn, Social Media, grade: 1,0, collage of technologies Neu-Ulm , language: English, summary: specialists agree that Obama´s election victory is essentially because of a distinct and leading edge election crusade which controlled to persuade electorate. the large efforts to elevate money to hide the prices and the wide and accomplished use of social media are thought of the most thoughts Obama brought into his crusade. (Qualman, 2009, p. sixty four; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree at the truth, that “Obama” may be thought of a strong model: “Brand Obama is a true advertising phe-nomenon. He´s not just making politics cool, he´s outpacing Google and iPhone, the icon manufacturers of this century”, states David Jones, CEO of 1 of the world´s greatest ads organizations. (Euro RSCG model Momentum research, 2008)
The objective of this paper is to research from a advertising perspective the mechanisms which helped Barack Obama flip the sport round – opposed to preliminary odds. For this objective, we'll to start with take care of the theoretical bases of brand name administration. we'll learn intimately the attribute positive factors of a model on the way to solution the query as to what volume the comparability of President Obama to a model is justified. The subse-quent research of the services of a model has the aim to provide an explanation for in what method manufacturers are in a position to expanding a product's (or person’s) perceived price to the client (or voter).