DevOps Library

Marketing Sales

Download The Retail Revival: Reimagining Business for the New Age of by Doug Stephens PDF

By Doug Stephens

Traditional retail is changing into more and more risky and challenged as a enterprise version. Brick-and-mortar has shifted to on-line, whereas on-line is transferring into pop-up storefronts. digital shops in subway structures and airports are providing new degrees of comfort for harried commuters. excessive road and major highway have gotten the stuff of nostalgia. the large field is wasting floor to new versions that allure shoppers via their most-trusted assistant—the telephone. What’s subsequent? What’s the longer term for you—a retailer—who is witnessing a tsunami of swap and never figuring out if this implies greedy ahold of recent chance or being swept away?

The Retail Revival solutions those questions by way of taking a look into the not-so-distant retail previous and via having a look ahead right into a destiny that might proceed to redefine retail and its huge, immense impact on society and our economies. great demographic and monetary shifts, in addition to historical degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent swap, leaving purchaser habit completely altered. Doug Stephens, the world over well known client futurist, examines the most important seismic shifts available in the market that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny tendencies that might thoroughly switch the best way we shop.

The Retail Revival presents no-nonsense readability at the realities of a totally new retail market— realities which are using many executives to melancholy. however the destiny don't need to be darkish. Stephens deals desire and suggestions for any companies wanting to capitalize on those ancient shifts and thrive.

Entertaining and thought-provoking, The Retail Revival is smart of a courageous new period of patron habit within which every thing we thought we knew approximately retail is being thoroughly reimagined.

Praise for The Retail Revival

“It doesn’t subject what kind of retail you do—if you promote anything, someplace, you must learn Doug Stephens’ The Retail Revival. full of strong insights at the altering retail setting and what solid outlets might be pondering now, The Retail Revival is simple to learn, well-organized and gives crucial foodstuff for thought.”
— Gregg Saretsky, President and CEO, WestJet

“This publication captures in sharp element the deep and unparalleled alterations riding new client behaviors and values. extra importantly, it bargains transparent suggestions to manufacturers and shops looking to adapt and evolve to fulfill completely new industry imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine

The Retail Revival is a severe learn for all advertising and marketing execs who're attempting to determine what’s subsequent in retail… Doug Stephens does an excellent activity of explaining why retail has developed how it has, and the booklet serves as a massive, relied on advisor to the place it’s headed subsequent. ”
—Joe Lampertius SVP, consumer advertising and marketing, Momentum around the world and proprietor, los angeles Spezia taste Market

“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and plentiful examples, the writer makes a compelling case for shops to conform, switch and therefore revive their reference to shoppers. Stephens provides actionable strategies with optimism and enthusiasm—just the spoonful of sugar we have to face the required adjustments ahead.”
—Kit Yarrow, Ph.D., client Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, children and Twenty-Somethings are Revolutionizing Retail

&

Show description

Read or Download The Retail Revival: Reimagining Business for the New Age of Consumerism PDF

Similar marketing & sales books

Service Excellence als Impulsgeber: Strategien - Management - Innovationen - Branchen (German Edition)

Steigende Ansprüche und Wünsche der Kunden sowie ein intensiver Wettbewerb im Dienstleistungssektor sind Gründe für everlasting wachsende Anforderungen an ein professionelles Dienstleistungsmanagement der Unternehmen. Dabei reicht es häufig nicht mehr aus, lediglich gute Leistungen zu erbringen, sondern Dienstleister müssen nach exzellenten Lösungen streben, damit eine Differenzierung gegenüber dem Wettbewerb stattfindet.

Einfluss kultureller Bedingungen auf Werbestrategien im internationalen Marketing (German Edition)

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, notice: 1,0, Hamburger Universität für Wirtschaft und Politik, Veranstaltung: Internationales advertising, Sprache: Deutsch, summary: Im Rahmen der Globalisierung wagen immer mehr Unternehmen den Schritt, auf internationalen Märkten ihre Produkte anzubieten.

Competitive Marketing (RLE Marketing): A Strategic Approach: Volume 5 (Routledge Library Editions: Marketing)

This quantity is a text-book for college kids of selling, delivering a simple figuring out of the concept that and methods of selling. It indicates how uncomplicated heritage info in terms of the united kingdom marketplace might be built-in into company making plans and the way info from different resources can be integrated and used.

Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen (FOM-Edition) (German Edition)

Jan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den kommunikationswissenschaftlich-soziologischen Theorien auf der anderen Seite auf und führt zur system-funktionalistischen Synthese.

Extra resources for The Retail Revival: Reimagining Business for the New Age of Consumerism

Sample text

Download PDF sample

Rated 4.74 of 5 – based on 27 votes