By Ilan Alon
Service Franchising succinctly extracts from observations approximately foreign franchising from either the scholarly and exchange literature. The paintings provides insights gleaned via wide learn and the stories of the writer. therefore, the e-book advances the physique of information on overseas franchising for the tutorial group. as well as being a step forward textual content for researchers in company and economics the e-book additionally includes assistance for franchisors and franchisees of their efforts to be successful within the international marketplace.
Ilan Alon has made significant contributions to the knowledge of franchising, either via his personal study and his compiling and examine of the paintings of different top researchers. Alon pioneered examine into the internationalization of franchising together with his released experiences from Asia, Europe, Latin the United States and different elements of the realm.
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