By Morris Altman
The first and in simple terms encyclopedia to target the commercial and fiscal behaviors of customers, traders, and enterprises, together with an exploration of the way humans make good—and bad—economic decisions.
• comprises an informative introductory essay that familiarizes scholars with some of the points of behavioral economics
• offers a listing of extra readings for these attracted to studying extra concerning the topic
• comprises cross-references in every one access to assist readers make connections among similar topics
• Defines keyword phrases which are more likely to be strange to these with out improve wisdom of the subject
• is helping readers determine and learn specific access different types via accompanying subject Finders
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