By S. Zavattaro
In position Branding via levels of the picture, Zavattaro explains how urban promotional innovations can take where of company governance constructions via stages of the picture. She examines how urban govt entities are project position branding practices, with the conclusion that depending an excessive amount of on picture instead of a stability among photo and substance has critical implications for democratic, collaborative governance. This booklet creates a achievable framework that at the same time serves as a cautionary story for construction a promotional crusade targeted solely on image.
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