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Download Agile Marketing: Building Endurance for Your Content by Jeff Julian PDF

By Jeff Julian

every year advertising groups are requested to supply extra content material than the former yr whereas achieving an viewers that's constantly altering.

To accomplish those requests, we'd like a brand new set of instruments for coping with the best way we produce content material. those instruments may still permit our group to watch our procedure, set up the advance of our content material, and supply the inner metrics we have to exhibit our govt groups the associated fee linked to constructing significant content material. we have to be extra agile.

For approximately 15 years, Jeff Julian has used Agile approaches to regulate 1000's of software program tasks. those tasks scaled from small groups with uncomplicated net functions, all of the method as much as huge groups developing project serious platforms for the company. those instruments have confirmed necessary for coping with tasks that final over a longer interval, convey resources often, and adapt to the adjustments that ensue within the company.

Content advertising, whilst considered with the unique reason of the word in line with practitioners who've noticeable luck with the version, has many center features that align with the Agile method. because the release of his on-line group in 2003, Jeff taught participants and companies find out how to use Agile making plans instruments to damage up paintings, prioritize principles, and convey nice posts in accordance with the wishes of the audience.

In this booklet, Jeff will allow you to undertake those options and building up the patience of your content material advertising and marketing efforts so that you can bring resources on your viewers whereas holding a velocity that you should maintain over the years.

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